Hyra Intimates
Soft luxury for every night in.
Premium bras, sets, nightwear & lounge — discreet delivery across Pakistan.
Collections
Shop by category
New collection
Hyra Studio Drop
Fresh bras & matching sets — priced from Rs 1,000. Soft fabrics, everyday elegance, discreet delivery.
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Everyday Comfort Soft Bra – RedOriginal price was: Rs 1,099.Rs 999Current price is: Rs 999.
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Sage Lace Everyday Comfort BraRs 1,149
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Everyday Blouse Crop Bra – MagentaRs 1,199
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Everyday Comfort Soft Bra – WhiteOriginal price was: Rs 1,049.Rs 949Current price is: Rs 949.
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Trendy Blouse Bra – Magenta PearlRs 1,199
Just in
New arrivals
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Soft Nude Seamless Everyday BraOriginal price was: Rs 1,000.Rs 899Current price is: Rs 899.
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Trendy Blouse Bra – Scarlet RedRs 1,149
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Mint Luxury Comfort Soft BraRs 1,049
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Black Floral Lace Overlay BraRs 1,099
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Beige Floral Lace Overlay BraRs 1,099
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Blue HYRA Branded Bra & Panty SetRs 1,149
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Deep Red Satin Soft BraOriginal price was: Rs 1,099.Rs 999Current price is: Rs 999.
Most loved
Bestsellers
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Soft Nude Seamless Everyday BraOriginal price was: Rs 1,000.Rs 899Current price is: Rs 899.
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Trendy Blouse Bra – Scarlet RedRs 1,149
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Mint Luxury Comfort Soft BraRs 1,049
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Black Floral Lace Overlay BraRs 1,099
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Beige Floral Lace Overlay BraRs 1,099
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Blue HYRA Branded Bra & Panty SetRs 1,149
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Deep Red Satin Soft BraOriginal price was: Rs 1,099.Rs 999Current price is: Rs 999.
Product spotlight
Soft Touch Everyday Bra – Blush Nude
Rs 1,049
Seamless-feel everyday bra in a soft nude shade.
View productCurated
Shop by mood
Sets
Bra & panty sets
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Blue HYRA Branded Bra & Panty SetRs 1,149
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Purple Lace Soft Bra & Panty SetRs 1,099
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Dusty Rose Soft Bra & Lace Panty SetRs 1,149
Offers
On sale now
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Soft Nude Seamless Everyday BraOriginal price was: Rs 1,000.Rs 899Current price is: Rs 899.
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Deep Red Satin Soft BraOriginal price was: Rs 1,099.Rs 999Current price is: Rs 999.
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Everyday Comfort Soft Bra – BlueOriginal price was: Rs 1,049.Rs 949Current price is: Rs 949.
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Seamless Everyday Comfort Bra – BeigeOriginal price was: Rs 1,000.Rs 899Current price is: Rs 899.
Why Hyra
Comfort, quality, and quiet confidence
Fabrics and silhouettes chosen for heat, humidity, and all-day wear under real clothes.
Clear size notes and a fit guide — because guessing shouldn’t be part of shopping intimates.
Plain outer parcels with no product names. Privacy is part of the product.
Cash on Delivery, free shipping thresholds, and local support built into checkout.
Our story
Designed for Pakistani women. Delivered with care.
Hyra Intimates is building a softer way to shop lingerie online — clearer fits, discreet parcels, and pieces meant for everyday life in Lahore, Karachi, Islamabad, and beyond.
Read our storySale edit
Soft pieces, softer prices
Explore current sale styles while stocks last. Pricing and discounts are shown on each product.
Shop saleTrending
Worth a second look
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Soft Nude Seamless Everyday BraOriginal price was: Rs 1,000.Rs 899Current price is: Rs 899.
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Trendy Blouse Bra – Scarlet RedRs 1,149
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Mint Luxury Comfort Soft BraRs 1,049
Standard delivery 2–5 working days. Rs 250 — free over Rs 3,000.
Shipping detailsSelect COD at checkout and pay when your parcel arrives.
Go to checkoutUnused items with original tags can be returned within 7 days.
Returns policyJournal
Guides & soft living notes
Help
Frequently asked questions
Do you offer Cash on Delivery?
Yes. When COD is enabled in our store, you can select Cash on Delivery at checkout and pay when your order arrives.
How long does delivery take?
Most orders arrive in 2–5 working days depending on your city. Shipping is Rs 250, or free over Rs 3,000.
Is packaging discreet?
Yes. Outer parcels do not show product names.
Can I return or exchange?
Unused items with original tags can be returned within 7 days. Hygiene-sensitive opened items may have limited eligibility — contact support for guidance.
How do I choose my size?
Start with your usual ready-to-wear size, open our size guide on product pages, and message Hyra Care if you are between sizes.
Hyra Intimates
Ready when you are.
Browse soft essentials, check your fit, and checkout with confidence.